It's lonely at the topWe can help you get there
Early stage venture capital for daring entrepreneurs who aspire to reach the summit
We are baselayer
We are an independent venture capital firm that invests with high conviction at the earliest stages.
We look for opportunities that lie at the intersection of enduring consumer needs and the technologies and new business models that will satisfy them.
We partner with founders building in the application layer (B2C) or in the infrastructure stack (B2B) in four focus areas:
health + SELF
Digital technologies, wearable devices, and consumer platforms for personal wellbeing and performance optimization.
Innovations that remove the guilt from consumption and give companies and consumers transparency.
virtual goods + EXPERIENCES
Advanced technologies which engage the “second self” by bridging physical and digital goods.
OUR SECRET WEAPON: THE POWER OF CONNECTIONS
We help world class founders build companies of global scale.
Through a strategic relationship with VF Corporation we can bring to bear the power behind some of the worlds most enduring brands.
These iconic brands are more than just labels. They connect people around the world to the activities and experiences they cherish most.
We help connect our founders to expertise from some of the world’s best purpose led brands in the sustainable and active lifestyle category.
We help founders tap into insights from millions of consumers around the world to best connect with the lifestyles, activities and experiences they cherish.
We help connect our companies through VF’s incubator, Venture Foundry and other growth enabling platforms.
Baselayer Pov: forces of change
Neglected Planetlearn more
Post Truth Worldlearn more
As our experiences become more digital, algorithmic segmentation erodes common understanding and fractures our shared reality.
New World Orderlearn more
The center of power is shifting, leading to the rise of new influencers and an evolved “globalization” model.
mosaic identitieslearn more
Gen Z is rejecting traditional identity norms, instead experimenting to create fluid lifestyles.
Disruption by datalearn more
Exponential growth in computing power brings unprecendented means for sensing, capturing and analyzing data.
Limitless wellnesslearn more
An increased understanding of our bodies will drive heightened interest in health and self-care.
health + SELF
democratizing wellbeing & OPTIMZING PERFORMANCE
Machines and data help humans be their best. We look for companies that are creating platforms that provide an ecosystem approach to wellbeing.
For over a century we have relied on the medical setting for monitoring health and wellness. We have now finally begun using advanced sensor based technologies as well as artificial intelligence and machine learning to monitor wellbeing in our everyday lives, and we believe this will transform the future of personal health and wellness through connected “smart clothing”, wearables, devices, the digital interfaces that connect them and other users together. Fabrics are poised to become the new software, and future of brain-machine interfaces is non-invasive. No longer will understanding and improving all dimensions of our health be wholly constrained by access to medical professionals.
We look for advanced capabilities in data and analytics powered by state-of-the-art A.I. and Machine Learning models, breakthrough Innovations In embedded sensors, and platforms that connect health-minded consumers together.
NATURAL + CONSCIENTIOUS LIVING
Good for me and good for the planet. We look for companies that are creating platforms that provide an ecosystem approach to sustainable living.
We look for companies that focus on novel approaches to sustainability as a core of their Intellectual property. We look for innovations in material science and circular business models. We are attracted to opportunities in track & trace technology, ESG analytics, circular clothing, raw materials recycling and new alternative materials and biopolymers.
CONSUMERS GOODS PLATFORMS
The retail landscape is shifting. We look for companies that are creating platforms that provide novel approaches to consumer markets.
Resale has grown 21x times faster than the retail apparel market over the past 3 years, primarily driven by millennials and Gen Z. A Broad range of consumers are adopting secondhand goods. We believe the economic implications of Covid-19, as well as a growing consumer focus on buying in more sustainable ways, will accelerate consumer trial and penetration of ‘new to me’ goods.
We value platforms that facilitate the exchange of consumer goods and the startups that power brands and communities in primary or secondary market transactions including B2B enablers such as: collection, take-back, cleaning, sorting, logistics, etc.
Virtual goods + Experiences
irl meets url
Combining the physical and virtual worlds. We look for companies that are bridging the gap between the online and physical worlds we live in.
We look for companies creating breakthrough innovations in the virtualization of consumer products and related experiences. Broadly these can be Innovative solutions to shopping and retail experience across of variety of consumer and business use cases such as: e-commerce, sampling, merchandising, fit, and gaming. We prioritize investments in Augmented Reality (AR) over Virtual Reality (VR) as AR is enabling of ‘active lifestyles’. We prioritize mobile gaming over console or PC gaming, as the latter encourages more sedentary lifestyles.
Information We Collect and Use
Information You Submit. To obtain access to the Sites and to receive certain Internet Services, you may be required to login and provide certain personal data and information about yourself (for example, your username, name and password) (“Personal Data”). We use Personal Data to fulfill your requests for Internet Services, as well as other products and services (together, the “Services”), to monitor and improve our Services, and to contact you from time to time about us and the Services.
Children. We do not knowingly collect information from minors nor do we target the Sites to minors.
Automated Decisions. We will not use personal information to formulate a decision based solely on automated processing which produces legal effects or similarly significantly impacts the person.
Our Information Sharing Practices
We do not sell Personal Data, and have not done so for the 12 months prior to the effective date of this policy.
We employ other companies and individuals to perform functions on our behalf, such as for analyzing data and providing certain of the Internet Services. These third-party service providers have access to personal information needed to perform their functions, but we require that they not use personal information for other purposes. Personal Data is not shared with any unaffiliated third-parties for their marketing purposes.
We have controls in place designed to ensure that the information we have is relevant, accurate, and appropriate for the purposes used. If you believe that any data about you is inaccurate, please let us know by contacting us through our contact form. Please note that any Personal Data that we have copied may remain in back-up storage for some period of time after your request, and that if you delete certain information you may not be able to use our services in the future without re-submitting such information. Also, please note that we will maintain Personal Data in our database whenever we are required to do so by law or regulation.
Individuals in Andorra, Argentina, Australia, California, Canada, Europe, Faroe Islands, Guernsey, Hong Kong, Israel, Isle of Man, Japan, Jersey, Mexico, New Zealand, Singapore, South Korea, Switzerland, the United Kingdom, Uruguay, and certain other jurisdictions may have certain data subject rights. These rights vary, but they may include the right to: (i) request access to and rectification or erasure of their personal data; (ii) restrict or object to the processing of their personal data; and (iii) obtain a copy of their personal data in a portable format. Individuals may also have the right to lodge a complaint about the processing of personal data with a data protection authority. The rights described herein are not absolute and may not be applicable to you. We reserve all of our rights available to us at law in this regard.
The California Consumer Privacy Act (“CCPA”) prohibits covered businesses from discriminating against you for exercising applicable CCPA rights.
If you wish to exercise your rights, we will need to verify your identity. To do so, we will request that you match specific pieces of information you have provided us previously, as well as, in some instances, provide a signed declaration under penalty of perjury that you are the individual whose personal information is the subject of the request. If it is necessary to collect additional information from you, we will use the information only for verification purposes and will delete it as soon as practicable after complying with the request. For requests related to particularly sensitive information, we may require additional proof of identification. If you make a request through an authorized agent, we will require written proof that the agent is authorized to act on your behalf. We will process your request within the time provided by applicable law
SEC Regulations S-P, S-AM and the Gramm-Leach-Bliley Act
We have implemented measures to help protect Personal Data from loss, misuse or unauthorized access or disclosure. While we strive to protect Personal Data, we cannot guarantee its security.
The Sites may contain links to other websites. We are not responsible for the privacy practices of any such other website (whether accessed through an advertisement, service or content link) and urge you to review such practices prior to submitting any information to such websites.